Read the following text and answer Question No. 49-54 on the basis of the same.
JS Printing Solution Ltd. is a company manufacturing printers and scanners. The management of this company is known for speedy and prompt delivery of orders. As a result, the market share of this company is growing. The company grabbed a new project to supply 1,500 printers to Uprise Bank Ltd. for its various branches, within two weeks. The Production Manager, Ashok, made one of his efficient subordinates, Deepak the incharge of the project and also gave him the right to command workers in order to meet the target. Now Ashok could use his time on high-priority areas. He felt that this will also give an opportunity to Deepak to gain experience and develop himself for higher positions.
On getting the charge, Deepak was very happy, his confidence level increased and he was encouraged to do his best to fulfill the responsibility. Considering his responsibility, Ashok kept a track of the completion of work with Deepak and he is providing him the needed guidance to reach the target on time.
Identify the concept of management used by Ashok to ensure accomplishment of the new project.
- Functional structure
- Divisional structure
The application of the concept used above allows Ashok to use his time on high prority areas. This will lead to the organization towards:
- Adaptation to change
- Effective Management
- Economies of Scale
- Reduction in conflicts among different divisions
On getting the charge, Deepak was very happy his confidence level increased and he was encouraged to do his best to fulfil the responsibility given to him.
The concept discussed above helps in:
- Reduction in conflicts among different divisions
- Motivating the employees
- Promoting control and co-ordination within a department
The concept discussed above provides benefits to:
- Superior only
- Subordinate only
- Both Superior and subordinate
- Neither superior nor subordinate
The concept discussed above helps in facilitation of growth of an organisation as:
- The subordinate gets freedom from routine work.
- Duplication of effort is avoided.
- The subordinate gains experience and he is in a position to take up leading positions in new ventures.
- It makes training of employees easier.
Which of the following statements is not true about the concept discussed above?
- It is a process followed to share tasks.
- It is necessary in all organisations.
- It helps to lessen the burden of a manager.
- It is a philosophy that implies selective disposal of authority.
In ‘Delight Ice Creams Ltd.’ decision making authority is concentrated at the top level and no authority has been delegated among the subordinates. On the other hand in “Tasty Ice Creams Ltd.”, a big organization as compared to ‘Delight Ice Creams Ltd.’, decision making authority is always delegated among more than one person.
Identify the principle of management discussed above.
- Stability of personnel
- Centralisation and Decentralisation
- Authority and Responsibility
- Scalar Chain
Priya Seth, a fashion designer has launched a new range of dresses by the name, Sukriti. To give her dresses a distinct image and to distinguish them from the competitor’s products, she has designed a unique symbol with a distinct colour scheme. This symbol is available on all the labels, packaging and advertising campaigns of this new range of dresses. She has also registered this symbol to give it a legal protection against its use by other firm.
From the following name the term used to denote the symbol designed by Priya Seth in the above case:
- Brand mark
- Trade mark
- Brand name
- Brand icon
‘Safe Life Technologies Private Limited’ is a renowned pharmaceutical company in India. It has launched a new medicine to treat high blood pressure. To create awareness about the new medicine and to build a positive image about it, the company organized a seminar, which was attended by doctors from various hospitals and dealers in medicines. During the seminar, the representatives of the company discussed about the chemical composition and the functioning of the medicine.
Identify the tool of promotion used by ‘Safe Life Technologies Private Ltd.’ in the above case.
- Sales Promotion
- Personal Selling
- Public Relations
Ritu Kapoor has set up a bakery, “ Bakes and Cakes” in Pune. She receives online orders for cakes from within the city and supplies them on the same day. She set a target that she would earn a revenue of ₹5,00,000 in the first year. She informed her employees about the target and asked them to contribute ideas to achieve the same:
Ritu Kapoor has performed the first step in the process of one of the functions of management. The next step to be performed is:
- Identifying alternatives courses of action
- Setting objective
- Developing premises
- Follow-up action
Somesh works as a foreman in ‘Lakshmi Automotives Ltd’, a company manufacturing cars. He is subordinate to Ramesh, who is the Production Incharge in the factory. Somesh is incharge of timely and accurate completion of job by workers working in the Production Department. There are three other foremen who work under the Production Incharge, while four other foremen work under Naresh, the Planning Incharge in the factory. Each of the eight foremen is a specialist in his area and gives orders to the workers relating to it.
The technique of scientific management highlighted in the above case is:
- Method study
- Differential Piece Wage System
- Functional Foremanship
- Standardisation and simplification of work
Vidhya Public School is a renowned school in Nagpur. The management recently appointed a new Business Studies teacher, Shweta to teach class 11th and 12th and gave her a monthly salary of
₹50,000. Shweta is not satisfied with it and said “The salary is not just and equitable as per the amount of work required to be done by a Business Studies teacher. Other schools in the city are paying ₹70,000 to their teachers teaching classes 11th and 12th.
Name the principle of the management that has been violated by Vidhya Public School in the above case.
- Remuneration of Employees
- Esprit de corps